PP Tutorial

Okayy... so I had a tutorial on my ideas for this project. It was pretty tough and I realise I need a stronger argument as when i was under fire with questions and gaps in my theory were found it was hard for me to answer with strong enough points. I need to research some more to make my argument stronger , more effective and backed up. I think another thing I should do is put together a questionnaire to get peoples views and if they agree and support my idea.
I realise this is a hard industry to get into where I need to be confident and strong and know as much as possible so i need to practice with my communication and how I explain myself so it will help me as much as the person questioning me to understand where i'm coming from.

Sources of fashion info and jobs

Fashion Monitor and career websites are promoting new jobs, contacts within the fashion and beauty industry, fashion & beauty news and events. It covers lots of information within all these titles so you can look into what you're interested in more. It can help me keep up to date with fashion news like product launches, new campaigns and staff staff moves in industry. Up to date with events like launches and catwalk shows and provide me with contacts in the industry so I can apply for a job or work experience. Most importantly I can see what jobs are available and even give insight to ones I may not have thought about so much before. In the future I can use them to look for job vacancies and they'd also help give me an idea of what kind of jobs are available, where they are, what the responsibilities would be for the job and what skills and requirements i'd need for it. I can then see if the job suits me and if i fit the requirements then I have the details to apply!


Fashion career agencies promote themselves and good jobs to help you sign up to them and then they promote you to employees and help you find a good job to fit what you're looking for. They call you and notify you if something new comes up they think may be of interest which would be helpful especially if you have another job on the go and don't have as much time to search for jobs.
It could really benefit me in the future signing up to them so they could help me on my way to finding an appropriate job in fashion.

Style spotting, Carnaby Street

I went trend spotting down Carnaby Street and here are some people I found. I think each person is showing different styles and see vintage if not vintage inspired pieces there and think the style of most items can defiantly be linked back to history when they originated and when they were popular. Ill be doing this in my professional project research sketch book.  I think this is a good hands on way of learning and gathering information from talking and photographing people on the street to prove my point and see what people are actually wearing.  I wish I had more time to get more photos and go other places in London as this would make my argument stronger, but i defiantly want to get more photos to fit in with the project.

Will online shopping and new media one day result in the end of real shops

With new media technology developing constantly and online sales thriving, there is debate to whether this could mean the end of real original shops. Though ASOS.com only sells online, they are doing extremely well with a reportedly sales increase by 59% in the fourth quarter last year reaching £100million whilst international sales soared by 156% to £43.7 million. This gives an idea of the vast amount of people who are using online shopping instead of going shopping in stores. Some online shopping websites also offer exclusive clothing thats not available in shops such as Topshop.com and Beyond retro, vintage store. So if you want these clothes you HAVE to buy them online alone meaning if people think they can get more and exclusive things online they may chose this over the effort of going out and travelling to a store.

Online stores are now even using systems where you can put outfits together virtually so you can see what goes together well.

Despite all this I think there is a satisfaction and leisurely enjoyment that a lot of people get out of shopping in a real built, decorated store. Clothes can be tried on and put back if they're not right, whereas a lot of people find it a hassle to order clothes online and post them back if they do not fit. Going into town shopping many people (mainly women) see as an activity and exciting day out and enjoy browsing in different shops, being able to feel materials and see everything in reality instead of on a screen where a piece of clothing could look slightly different or misleading.

Companies like Asos and online stores are driving this however, I think there will still be many people that will keep giving the real stores enough business to keep them in business!

I think this could affect my career decisions as many things are becoming online and seen via the internet. Such as online shopping and online magazines. I want to work for a magazine so this could affect the way i'd be required to display work, instead of just a magazine spread/ layout, it will be something completely new and look different from the magazines i'm used to reading.

Scalloped Edge Clothes!

In these photos Chloe Sevigny wears nude, light scalloped shorts and above a white blazer with a beautiful scalloped collar. By Chloe... They look so light, airy and girly! I LOVE them! However my student self cannot afford these prices... Luckily... the high street are catching on and this spring / summer have seen a few similar items about to hit the shops for a much cheaper price! :D Its a good example of how high street is inspired by high fashion and the catwalk. Im really interested about where fashions come from and start so thought I would blog about them!

 

Scallop edge floral embroidered shorts from h&m

www.topshop.com

Look Books - Wildfox

I have been looking at the brand Wildfox and their look book as inspiration. I love that its not an average standard plain, studio, plain background photo shoot but its on location and has fun and personality oozing out of it!
The look book shows young girls, looking very much like little drama queens dressed up in an amazingly beautiful, royal house. They look like they are spoilt with materialistic belongings and have everything they want. There is one of a glamourous looking girl lounging around on a blow up lilo in the pool- like the ultimate lady of leisure. They have the life a lot of young girls would love. It just looks like so much fun, and the photo shoot looks fun. I think this is what they are trying to get across to their target market and what they are about. Just not taking life too seriously and having a good time. I like that they are saying this through the pictures and that it's almost telling a story. As i'm creating 5 different contrasting styles and looks for my photo shoot I want personality and a feel of what each style is about to come through the photos. So background and posing is as important as the styling. Evaluating these in my sketch book will help me with more ideas and ways i could look at showing the different styles in my shoots.

Trend Book Results

I got the results for my look book... I thought it was ok. I defiantly let myself down with my time planning and the sketchbook needed a lot more work and research in there. I think I could done better and we discussed that issue in my tutorial and so i know what to do for my next project and that is to make a time plan and stick to it! Also to write and evaluate more in my sketch book to give a clearer idea of my intentions and progress and where i'm going wrong and right so i can correct  or change my direction for the better!