Look Books - Wildfox

I have been looking at the brand Wildfox and their look book as inspiration. I love that its not an average standard plain, studio, plain background photo shoot but its on location and has fun and personality oozing out of it!
The look book shows young girls, looking very much like little drama queens dressed up in an amazingly beautiful, royal house. They look like they are spoilt with materialistic belongings and have everything they want. There is one of a glamourous looking girl lounging around on a blow up lilo in the pool- like the ultimate lady of leisure. They have the life a lot of young girls would love. It just looks like so much fun, and the photo shoot looks fun. I think this is what they are trying to get across to their target market and what they are about. Just not taking life too seriously and having a good time. I like that they are saying this through the pictures and that it's almost telling a story. As i'm creating 5 different contrasting styles and looks for my photo shoot I want personality and a feel of what each style is about to come through the photos. So background and posing is as important as the styling. Evaluating these in my sketch book will help me with more ideas and ways i could look at showing the different styles in my shoots.