Wider Debates

With the knowledge learnt at the start of placement, brings wider debates as I further learn more. I started to think about the future of these companies. I think where my buying placement was, the very popular high street store chain has a very stable future. I have seen how tirelessly they work behind the scenes, with very talented people whom most fit the brands target market themselves. They know what the customer wants, and I believe if they carry on delivering to that customer, their brand will stay profitable and continue to grow. They are growing internationally and deliver to over 30 countries world wide. The way I believe they will grow most will be through internet. They now have a Twitter page, Tumblr and f
Facebook and of course deliver to many places abroad. I think they will continue to grow with technology and with their customer.
I think the magazine also has a sustainable future. There is a gap in the market for them as it is a high street fashion weekly magazine, and the other fashion magazines around are either high fashion, monthly, or half known for being gossip magazines, not fully fashion. I think in the future they will also become online magazines. As technology develops and becomes more popular than ever, there will be a demand for it to be read online. However I think the standard issue will still be printed so the customer has the choice where to read it. As a glossy magazine you can fit in your handbag, take on the train or in the car etc. can be a source of relaxation and leisure for customers.
I have also been observing how the different placements work with models. As I am doing my dissertation on size zero on the catwalk and in high fashion, and how it can affect young girls and its relation to Anorexia. I will be interviewing a fashion stylist regarding the magazines views and policies on sizing and model castings that will help with my dissertation and views.