The photo shoot went really well and was successful. They had ordered a room at a top London hotel for the location which was pure luxury to say the least. Even the tissue boxes were gold plaited so it was obvious this was the scene of a glamourous shoot-to-be! The theme was evening/party wear as its nearly christmas and the readers will be looking out for good christmas party outfits and sparkling clothes. There was around 8 outfits and shooting started at 9am and finished around 5pm. There was one photographer and his assistant, a make up artist, hair stylist, model and fashion stylist from the magazine. I helped organise, style and steam the clothes and get the model dressed. Each outfit had to have clothes from the same shop/brand as it was for the best clothes on the high street right now. Its the way the magazine runs for these particular shoots, in other ones they can mix the clothes up but this one had to be the same. Before we went on the photo shoot this was a bit of a problem as one or two companies would send their clothes last minute and not the ones the stylist wanted so putting the outfits together, that would look good could be hard! So I learnt how important it was to have good relationships with PR companies and assistants and make it clear what you want and that you both understand each other, and in good time not last minute as this could all ruin the whole photo shoot.
They had to be very precise with choice of backgrounds, against different colour clothes so when it came out in print it wouldn’t look odd. After or sometimes during each outfit shoot the photographer would be uploading the images so they could look at the flat image and see if there was anything they needed to change, this was really important as there would be things you wouldn’t notice with your own eyes but on a flat screen or image it’s seen clearly.
I felt like it was very similar to they way I had organised photo shoots for my university project. I just had to be completely organised and know what I wanted. She had photos of a famous photo shoot, the stylist wanted the model to stand like or pose like and the photographer to photograph like which is what I needed to do with my photo shoot for my project. I learnt this was important then when this caused a bit of a language barrier between me and the photographer (it was better for me to have photographs or visual ideas then just explaining or experimenting on a time schedule) and its good to see how they do the same and plan the same in the industry.
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